New Lakai advert

Continually laying the smackdown, Lakai give us another great advert. So stoked to have the compilation of all last years adverts and short videos on dvd, sometimes the creative direction in the shorts is much stronger than a full length.

Also, I think that the creative direction is more important in these adverts and short parts as they are more about increasing awareness of the brands vibe. Totally agree with Graham on videos getting too hollywood.

Which is why the Real video, Bones video & Krooked 3d have been some of my favourites in the past few years. They are stripped down, raw skateboarding.

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